o Gato is apparel activism, rebellion for its own sake, with no real goal in mind other than emboldening the individual. Each of our cats will have its own individual persona, none replicating the last. Cool cats is all we make, each as cool as the next. It is a collection of individual art, representing the collective population. You are as cool as the next cat, put your fears and differences aside, and live furiously. Welcome to the massive..

Massive: A group of people from a locality, or sharing a collective aim, interest, etc.